📢 Advertising Terms
| 🇺🇸English Term | Definition | 🇫🇷French | 🇸🇦Arabic |
|---|---|---|---|
| Advertisement | A public announcement designed to promote products or services | Publicité | إعلان |
| Campaign | Coordinated series of promotional activities | Campagne | حملة إعلانية |
| Target Audience | Specific group of consumers intended to receive marketing messages | Public cible | الفئة المستهدفة |
| Brand Awareness | Extent to which consumers are familiar with a brand | Notoriété de marque | الوعي بالعلامة التجارية |
| Call to Action (CTA) | Prompt that encourages audience to take specific action | Appel à l'action | دعوة للعمل |
| Impressions | Number of times an ad is displayed | Impressions | مرات الظهور |
| Click-Through Rate | Percentage of people who click on an ad after seeing it | Taux de clic | معدل النقر |
| Slogan | A memorable phrase used to promote a brand or product | Slogan | شعار |
| Logo | A graphic symbol or emblem representing a company or brand | Logo | شعار تجاري |
| Marketing | The process of promoting and selling products or services | Marketing | تسويق |
| Consumer | A person who purchases goods or services for personal use | Consommateur | مستهلك |
| Billboard | A large outdoor advertising structure typically found in high-traffic areas | Panneau d'affichage | لوحة إعلانية |
| Commercial | An advertisement broadcast on television or radio | Publicité | إعلان تجاري |
| Brochure | A printed promotional document containing detailed information about products | Brochure | كتيب |
| Sponsor | A company that supports an event or activity in return for advertising | Sponsor | راعي |
| Promotion | A marketing activity designed to increase sales or awareness | Promotion | ترويج |
| Media | The channels through which advertising messages are communicated | Médias | وسائل الإعلام |
| Digital Marketing | Advertising and promotion through digital channels like websites and social media | Marketing numérique | التسويق الرقمي |
| Product Placement | The practice of featuring branded products in movies, TV shows, or other media | Placement de produit | وضع المنتج |
| Testimonial | A statement from a satisfied customer used to promote a product | Témoignage | شهادة |
| Demographics | Statistical data about population characteristics used for market targeting | Démographie | التركيبة السكانية |
| Jingle | A short catchy song or tune used in advertising | Jingle | نغمة إعلانية |
| Endorsement | A public statement of support for a product by a celebrity or expert | Endorsement | تأييد |
🛒 E-commerce Terms
| 🇺🇸English Term | Definition | 🇫🇷French | 🇸🇦Arabic |
|---|---|---|---|
| Shopping Cart | Virtual container for items before purchase | Panier d'achat | عربة التسوق |
| Conversion Rate | Percentage of visitors who complete desired action | Taux de conversion | معدل التحويل |
| Payment Gateway | Service that processes online payments securely | Passerelle de paiement | بوابة الدفع |
| Checkout Process | Steps customers take to complete purchase | Processus de commande | عملية الدفع |
| Abandonment Rate | Percentage of shoppers who leave without buying | Taux d'abandon | معدل التخلي |
| Cross-selling | Selling additional products to existing customers | Vente croisée | البيع المتقاطع |
| Upselling | Encouraging customers to buy premium versions | Montée en gamme | البيع الترقيعي |
| Payment Gateway | Service that processes online credit card payments | Passerelle de paiement | بوابة الدفع |
| Digital Wallet | Electronic method of storing payment information | Portefeuille numérique | محفظة رقمية |
| Inventory | Stock of goods available for sale | Inventaire | المخزون |
| Drop Shipping | Fulfillment method where products are shipped directly from supplier | Livraison directe | الشحن المباشر |
| Marketplace | Platform where multiple sellers offer products to buyers | Place de marché | سوق إلكتروني |
| Customer Reviews | Feedback and ratings provided by buyers about products | Avis clients | آراء العملاء |
| Shipping | Process of delivering products to customers | Expédition | الشحن |
| Returns Policy | Rules governing how customers can return purchased items | Politique de retour | سياسة الإرجاع |
| SSL Certificate | Security protocol that encrypts data transmitted between browser and server | Certificat SSL | شهادة SSL |
| Conversion Rate | Percentage of website visitors who make a purchase | Taux de conversion | معدل التحويل |
| Abandoned Cart | Items left in shopping cart without completing purchase | Panier abandonné | العربة المهجورة |
| Coupon Code | Alphanumeric code that provides discounts during checkout | Code promo | رمز القسيمة |
| Product Catalog | Organized display of all products available for purchase | Catalogue de produits | كتالوج المنتجات |
| Wishlist | Feature allowing customers to save items for future purchase | Liste de souhaits | قائمة الرغبات |
| Mobile Commerce | Online shopping conducted through mobile devices | Commerce mobile | التجارة المتنقلة |
| B2B | Business-to-business transactions between companies | B2B | شركة لشركة |
| B2C | Business-to-consumer transactions selling directly to end users | B2C | شركة لمستهلك |
| Order Fulfillment | Complete process from receiving order to delivering product | Exécution de commande | تنفيذ الطلب |
🎨 Branding Terms
| 🇺🇸English Term | Definition | 🇫🇷French | 🇸🇦Arabic |
|---|---|---|---|
| Brand Identity | Visual elements that distinguish a brand | Identité de marque | هوية العلامة التجارية |
| Brand Equity | Commercial value from consumer brand perception | Capital marque | قيمة العلامة التجارية |
| Positioning | Establishing unique place in market and consumer minds | Positionnement | الموقع التنافسي |
| Logo | Visual symbol representing a company or brand | Logo | شعار |
| Brand Guidelines | Rules for consistent brand representation | Charte graphique | دليل العلامة التجارية |
| Rebranding | Process of changing brand identity | Repositionnement | إعادة تسمية العلامة |
| Brand Loyalty | Consumer commitment to repurchase brand | Fidélité à la marque | ولاء العلامة التجارية |
| Brand Image | Consumer perception and associations with a brand | Image de marque | صورة العلامة التجارية |
| Brand Equity | Commercial value derived from consumer perception of brand name | Capital de marque | قيمة العلامة التجارية |
| Brand Positioning | Strategic process of placing brand in consumer's mind relative to competitors | Positionnement de marque | موضع العلامة التجارية |
| Brand Awareness | Extent to which consumers recognize and recall a brand | Notoriété de marque | الوعي بالعلامة التجارية |
| Brand Guidelines | Document outlining proper usage of brand elements | Guide de marque | دليل العلامة التجارية |
| Brand Voice | Personality and emotion infused into brand communications | Voix de marque | صوت العلامة التجارية |
| Brand Values | Core principles and beliefs that guide brand behavior | Valeurs de marque | قيم العلامة التجارية |
| Logo Design | Creation of graphic symbol representing a brand | Conception de logo | تصميم الشعار |
| Color Palette | Specific colors chosen to represent a brand consistently | Palette de couleurs | لوحة الألوان |
| Typography | Style and arrangement of text used in brand communications | Typographie | الطباعة |
| Brand Extension | Strategy of using established brand name for new product categories | Extension de marque | امتداد العلامة التجارية |
| Brand Portfolio | Collection of brands owned by a single company | Portefeuille de marques | محفظة العلامات التجارية |
| Target Market | Specific group of consumers a brand aims to reach | Marché cible | السوق المستهدف |
| Brand Strategy | Long-term plan for developing successful brand to achieve goals | Stratégie de marque | استراتيجية العلامة التجارية |
| Brand Ambassador | Person who represents and promotes a brand to increase awareness | Ambassadeur de marque | سفير العلامة التجارية |
| Brand Differentiation | Process of distinguishing brand from competitors in marketplace | Différenciation de marque | تمييز العلامة التجارية |
| Brand Consistency | Maintaining uniform brand message across all touchpoints | Cohérence de marque | اتساق العلامة التجارية |
📊 Management Terms
| 🇺🇸English Term | Definition | 🇫🇷French | 🇸🇦Arabic |
|---|---|---|---|
| Strategic Planning | Process of defining strategy and allocating resources | Planification stratégique | التخطيط الاستراتيجي |
| KPI | Key Performance Indicator measuring business objectives | Indicateur clé de performance | مؤشر الأداء الرئيسي |
| Delegation | Assignment of responsibility to subordinates | Délégation | التفويض |
| Stakeholder | Individual or group affected by business decisions | Partie prenante | أصحاب المصلحة |
| Risk Management | Process of identifying and mitigating business risks | Gestion des risques | إدارة المخاطر |
| Quality Control | Process ensuring products meet standards | Contrôle qualité | مراقبة الجودة |
| Budget | Financial plan for specific period | Budget | الميزانية |
| Strategic Planning | Process of defining strategy and allocating resources | Planification stratégique | التخطيط الاستراتيجي |
| Leadership | Ability to guide, influence, and inspire individuals or teams | Leadership | القيادة |
| Delegation | Assignment of responsibility and authority to subordinates | Délégation | التفويض |
| Performance Management | Process of monitoring and improving employee performance | Gestion de la performance | إدارة الأداء |
| Team Building | Activities designed to enhance team cooperation and effectiveness | Constitution d'équipe | بناء الفريق |
| Decision Making | Process of selecting best course of action from alternatives | Prise de décision | اتخاذ القرار |
| Project Management | Planning and controlling resources to achieve specific goals | Gestion de projet | إدارة المشاريع |
| Quality Control | Process of ensuring products meet specified standards | Contrôle qualité | مراقبة الجودة |
| Risk Management | Identification and mitigation of potential business risks | Gestion des risques | إدارة المخاطر |
| Budget Planning | Process of creating plan for spending and revenue | Planification budgétaire | تخطيط الميزانية |
| Human Resources | Department managing employee relations and organizational policies | Ressources humaines | الموارد البشرية |
| Organizational Structure | Framework defining how activities are coordinated within company | Structure organisationnelle | الهيكل التنظيمي |
| Communication | Exchange of information between individuals or groups | Communication | التواصل |
| Motivation | Process of encouraging employees to achieve organizational goals | Motivation | التحفيز |
| Change Management | Structured approach to transitioning individuals and organizations | Gestion du changement | إدارة التغيير |
| Key Performance Indicators | Measurable values demonstrating organizational effectiveness | Indicateurs de performance | مؤشرات الأداء الرئيسية |
| Workflow | Sequence of processes through which work passes | Flux de travail | سير العمل |
| Accountability | Obligation to accept responsibility for actions and decisions | Responsabilité | المساءلة |
| Continuous Improvement | Ongoing effort to enhance products, services, or processes | Amélioration continue | التحسين المستمر |
📈 Marketing Terms
| 🇺🇸English Term | Definition | 🇫🇷French | 🇸🇦Arabic |
|---|---|---|---|
| Market Segmentation | Dividing market into distinct consumer groups | Segmentation du marché | تقسيم السوق |
| Customer Acquisition Cost | Total cost to acquire new customer | Coût d'acquisition client | تكلفة اكتساب العملاء |
| Content Marketing | Creating valuable content to attract audience | Marketing de contenu | تسويق المحتوى |
| SEO | Search Engine Optimization for better visibility | Référencement naturel | تحسين محركات البحث |
| Lead Generation | Process of attracting potential customers | Génération de prospects | توليد العملاء المحتملين |
| ROI | Return on Investment measuring profitability | Retour sur investissement | عائد الاستثمار |
| Market Research | Gathering information about target markets | Étude de marché | بحث السوق |
| Market Research | Process of gathering information about consumer needs and preferences | Étude de marché | بحث السوق |
| Marketing Mix | Combination of product, price, place, and promotion strategies | Mix marketing | المزيج التسويقي |
| Customer Acquisition | Process of attracting and converting prospects into customers | Acquisition client | اكتساب العملاء |
| Customer Retention | Activities aimed at keeping existing customers engaged and loyal | Fidélisation client | الاحتفاظ بالعملاء |
| Lead Generation | Process of identifying and attracting potential customers | Génération de prospects | توليد العملاء المحتملين |
| Content Marketing | Creating valuable content to attract and engage target audience | Marketing de contenu | تسويق المحتوى |
| Social Media Marketing | Using social platforms to promote products and connect with customers | Marketing des médias sociaux | تسويق وسائل التواصل الاجتماعي |
| Email Marketing | Direct marketing approach using email to communicate with prospects | Marketing par e-mail | التسويق عبر البريد الإلكتروني |
| Search Engine Optimization | Practice of improving website visibility in search engine results | Optimisation pour moteurs de recherche | تحسين محركات البحث |
| Return on Investment | Measure of efficiency of marketing investment relative to its cost | Retour sur investissement | العائد على الاستثمار |
| Customer Lifetime Value | Total revenue expected from customer throughout relationship | Valeur vie client | قيمة العميل مدى الحياة |
| Marketing Funnel | Model representing customer journey from awareness to purchase | Entonnoir marketing | قمع التسويق |
| Brand Positioning | Strategy to create unique impression in customer's mind | Positionnement de marque | موضع العلامة التجارية |
| Competitive Analysis | Research and evaluation of competitor strategies and performance | Analyse concurrentielle | تحليل المنافسين |
| Market Share | Percentage of total market controlled by company or product | Part de marché | حصة السوق |
| Pricing Strategy | Method used to determine optimal price for products or services | Stratégie de prix | استراتيجية التسعير |
| A/B Testing | Comparing two versions of marketing element to determine effectiveness | Test A/B | اختبار أ/ب |
| Market Penetration | Strategy to increase market share within existing market segments | Pénétration du marché | اختراق السوق |
🚚 Logistics Terms
| 🇺🇸English Term | Definition | 🇫🇷French | 🇸🇦Arabic |
|---|---|---|---|
| Supply Chain | Network moving products from suppliers to customers | Chaîne d'approvisionnement | سلسلة التوريد |
| Inventory Management | Process of controlling and tracking inventory | Gestion des stocks | إدارة المخزون |
| Just-in-Time | Strategy receiving goods only when needed | Juste-à-temps | في الوقت المناسب |
| Warehouse | Facility for storing goods | Entrepôt | مستودع |
| Distribution | Process of delivering products to customers | Distribution | التوزيع |
| Procurement | Process of obtaining goods and services | Approvisionnement | المشتريات |
| Freight | Goods transported by truck, train, ship, or aircraft | Fret | الشحن |
| Warehousing | Storage and management of goods in distribution centers | Entreposage | التخزين |
| Distribution | Process of delivering products to end customers or retailers | Distribution | التوزيع |
| Transportation | Movement of goods from one location to another | Transport | النقل |
| Last Mile Delivery | Final step of delivery process from distribution center to customer | Livraison dernier kilomètre | التوصيل للكيلومتر الأخير |
| Third Party Logistics | Outsourcing logistics operations to specialized service providers | Logistique tierce partie | الخدمات اللوجستية للطرف الثالث |
| Cross Docking | Practice of unloading goods and immediately loading onto outbound trucks | Transbordement | الشحن المتقاطع |
| Fulfillment | Complete process of receiving, processing, and delivering orders | Exécution | التنفيذ |
| Lead Time | Time required from order placement to delivery completion | Délai de livraison | وقت التسليم |
| Procurement | Process of acquiring goods and services from external suppliers | Approvisionnement | المشتريات |
| Cold Chain | Temperature-controlled supply chain for perishable products | Chaîne du froid | سلسلة التبريد |
| Reverse Logistics | Process of moving goods from customers back to manufacturers | Logistique inverse | الخدمات اللوجستية العكسية |
| Bill of Lading | Legal document detailing type and quantity of goods being shipped | Connaissement | بوليصة الشحن |
| Customs Clearance | Process of getting approval for goods to enter or leave country | Dédouanement | التخليص الجمركي |
| Fleet Management | Coordination and control of commercial vehicle operations | Gestion de flotte | إدارة الأسطول |
| Track and Trace | System allowing real-time monitoring of shipment location and status | Suivi et traçabilité | التتبع والتعقب |
| Supply Chain Visibility | Ability to track products and information across entire supply network | Visibilité de la chaîne d'approvisionnement | رؤية سلسلة التوريد |
👑 Leadership Terms
| 🇺🇸English Term | Definition | 🇫🇷French | 🇸🇦Arabic |
|---|---|---|---|
| Transformational Leadership | Leadership inspiring extraordinary outcomes | Leadership transformationnel | القيادة التحويلية |
| Emotional Intelligence | Ability to understand and manage emotions | Intelligence émotionnelle | الذكاء العاطفي |
| Change Management | Structured approach to organizational transition | Gestion du changement | إدارة التغيير |
| Team Building | Activities that enhance team performance | Consolidation d'équipe | بناء الفريق |
| Mentoring | Guidance and support for professional development | Mentorat | الإرشاد |
| Vision | Clear picture of desired future state | Vision | الرؤية |
| Accountability | Responsibility for decisions and actions | Responsabilité | المساءلة |
| Servant Leadership | Leadership focused on serving others first | Leadership serviteur | القيادة الخادمة |
| Emotional Intelligence | Ability to understand and manage emotions effectively | Intelligence émotionnelle | الذكاء العاطفي |
| Vision | Clear picture of desired future state | Vision | الرؤية |
| Delegation | Assigning responsibility and authority to others | Délégation | التفويض |
| Empowerment | Giving others authority and confidence to act | Autonomisation | التمكين |
| Strategic Thinking | Long-term planning and goal-oriented mindset | Pensée stratégique | التفكير الاستراتيجي |
| Mentorship | Guiding and developing others' potential | Mentorat | الإرشاد |
| Resilience | Ability to recover from setbacks quickly | Résilience | المرونة |
| Authenticity | Being genuine and true to one's values | Authenticité | الأصالة |
| Decision Making | Process of choosing between alternatives | Prise de décision | اتخاذ القرارات |
| Communication | Effective exchange of information and ideas | Communication | التواصل |
| Influence | Ability to affect others' behavior and opinions | Influence | التأثير |
| Innovation | Creating new ideas and approaches | Innovation | الابتكار |
| Conflict Resolution | Managing and resolving disagreements effectively | Résolution de conflits | حل النزاعات |
| Change Management | Leading organizational transitions successfully | Gestion du changement | إدارة التغيير |
| Performance Management | Monitoring and improving team effectiveness | Gestion de la performance | إدارة الأداء |
| Cultural Intelligence | Ability to work effectively across cultures | Intelligence culturelle | الذكاء الثقافي |