📢 Advertising Mastery

Watch the video and complete the comprehension activities below

Made with ❤️ by Houssine H@sni

📋 Multiple Choice Questions

1.
According to the video, advertising was first used by which industry in the late 19th century?
2.
What are the two main types of advertising mentioned in the video?
3.
According to the video, how is AI being used in advertising?

✅ True or False

1.
Advertising is only about the messages being communicated, not how they are communicated.
2.
Indirect advertising is when the audience knows they are being advertised to.
3.
Word-of-mouth campaigns leverage current customers to help spread the word about your business.

✏️ Fill in the Blanks

1.
Advertising is a form of _______ that is paid for by an advertiser and is designed to influence the _______ of consumers.
2.
_______ advertising aims at changing people's attitudes about a product, while _______ advertising provides information without trying to persuade.
3.
The purpose of advertising is to reach a _______ audience and convince them to buy the product or service being advertised.

🔗 Match the Advertising Types

Tap each advertising type and its matching definition:

Advertising Types

Direct Advertising
Indirect Advertising
Public Relations

Definitions

Advertiser delivers message to audience directly
Message delivered subtly without audience awareness
Uses news releases and media stories

📝 5 Best Marketing Strategies

According to the video, check the 5 best ways to improve marketing strategies:

🎯 Platform Selection Criteria

1.
List the 5 key points to consider before choosing advertising platforms (according to the video):
2.
Compare traditional advertising (TV, radio, billboards) with modern alternatives mentioned in the video:

🧠 Critical Analysis

1.
The video mentions that creativity will be "used differently" as technology evolves. Analyze what this means for the future of advertising:
2.
Evaluate the statement: "Word-of-mouth campaigns are more cost-effective than traditional advertising." Provide examples:

🤔 Personal Reflection

After watching the video, reflect on:

If you were starting a business today, which advertising strategies from the video would you prioritize and why? Consider your target audience, budget, and business goals.